I am certain I have talked about this place to some of you before, but Alamo Drafthouse is this amazing and wacky cinema meets brewhouse that infiltrates the idea of making movies engaging. Started in Austin, TX, they usually show a small selection of current movies out in theaters (mostly the indies) but they also show old, quirky movies and have events like sing-a-longs and quote-a-longs to classics, meet the director evenings, marathons of sagas like Lord of the Rings and Harry Potter, as well as special comedy acts where comedians do improve voice overs on your favorite films, transforming them into an entirely different experience.
To add even more excitement to this they offer food and a beer list to die for that you can enjoy throughout your film because they have a wait staff that never gets in your way because of their cleverly designed theatres and paper ordering system.
To top it all off they have recently been creating film experiences and taking them outside the theatre (A program they call the Rolling Roadshow). For example, they have a day trip for a fee where you float the river and at the end you watch Jaws in your tube, on the water, and get dinner and beer included in your cost. They also have a kayak and camping adventure where Deliverance serves as the entertainment for the evening.
They also have some free films (or some for $1) on Tuesdays and Wednesdays (at select theatres) on a first come first serve basis. And a free films in the park series in the summer as part of a partnership with Austin Park Foundation.
They are truly a great example of a super for profit model being innovative and taking what their audience wants and applying it to their products. They also leverage the environments of the cities they are located in, partnering with local community organizations and utilizing the assets of their surrounding environments.