Tongal is a creative enterprise that connects companies in need of artistic input for advertising with filmmakers and creatives that want to make this kind of work. Companies posts projects they need done to the project board on Tongal’s website. Then filmmakers and creatives can respond with a project idea – in 140 characters or less (the Twitter pitch at work!). Sponsors then pick the winning idea and it moves into the pitch phase where the filmmakers must outline their plan of execution to the sponsor. If chosen, you get money for your idea as well as funding from the sponsor to execute the film.
They have worked with brands such as Crest Toothpaste, Miller Lite, Pantene, Spalding, Verizon, Warner Brothers, Stacy’s Pita Chips and more. Filmmakers from all over the world are a part of the Tongal community and the creative films made through Tongal have been some of the very ads you watch on TV.
This concept is the brainchild of Ryan and Richard Riffle – the creators of the original LEGO movie.