BRINGING PLAY TO THE STREET: DENVER’S IMMERSIVE STREET ARCADE
Happening June 7, 2014 through July 26, 2014 every Thursday + Saturday from 6pm to 11pm, Champa Street, from the 16th Street Mall to 14th Street, will be transformed into an immersive street arcade. The arcade will be powered through a combination of the Denver Theatre District’s LED screens, projections, street art, social media, local media and a website. This transmedia approach will produce an interactive experience that transports players into the video game’s story.
The open source games will be played on the Denver Theatre District’s LED screens and as projections on buildings. In addition to a player’s smart device, their body will act as the game’s controller using a Microsoft Kinect. Game winners will earn “tickets” that can be traded for prizes offered by local businesses, works curated by local artists and/or pay it forward opportunities through local nonprofit organizations.