hitRECord – An Innovative Venue for Co-Creation

hitRECord is a professional production company, with an innovative, on-line, creative commons -type model, initiated by famous actor Joseph Gordon-Levitt. Artists of all backgrounds: musicians, dancers, actors, illustrators, curators, etc. are all encouraged to upload work to the site, work off of each others creations, and develop new ideas. Gordon-Levitt has recently taken this idea even further and developed a television show using works from the site and paying the artists for work that was used. This is an extremely creative way to encourage artists to get involved, access new talent and new ideas, and create amazing products. I encourage you all to watch the intro video on the site, it explains the idea thoroughly in an easily digestible format. (I couldn’t paste it here, it’s embedded in the site!)